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National Hauora Coalition
Facebook Ads to Reach Hapū Māmā
The Brief
About the client:
National Hauora Coalition (NHC) is a Māori-led charity and primary health organisation. With partners, they deliver health and social programmes that improve outcomes for whānau across Aotearoa.
What they needed & why:
NHC wanted to reach hapū māmā on Facebook with friendly, useful messages that made it easy to take the next step—while keeping updates simple for their team to track and action.
What We Delivered
Focused audience and message map
We planned who we’d speak to (hapū māmā) and what would resonate, so every ad felt helpful and familiar.
Creative that sounds like a friend
We produced ad visuals and copy in a warm, conversational tone with a simple call to action.
Plain-English performance updates
Short, regular check-ins on what’s working, what’s not, and what we’d try next kept decisions quick and confident.
Support across channels
We helped line up posts, emails, and website content so the story stayed consistent beyond the ads.
The Impact
More engagement from the right people
The campaign connected with hapū māmā, lifting attention and interaction.
Better-performing ads
Steady tuning and clear targeting improved performance over time.
Clearer value from spend
Simple reporting made results easy to understand and act on.
Client Feedback
Penny Elliot
Communications Advisor, National Hauora Coalition
Visual tour
Quick visuals from this project.
Need Facebook ads support like this?
We’ll map your audience, craft friendly creative, and send plain-English updates so you always know what’s working and what to do next.
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