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Te Manu Toroa
Facebook Ads for Immunisations & Mirimiri
The Brief
About the client
Te Manu Toroa is a kaupapa Māori health provider serving whānau in the Western Bay of Plenty, established in 1997. 
What they needed & why
Whānau knew the organisation, but many weren’t sure what services were available. The team wanted to reach locals with clear messages about immunisations and Mirimiri. 
What We Delivered
Clear goals and a simple plan
Aligned on two goals: lift immunisations and increase Mirimiri bookings, then set a straightforward social plan to reach local whānau. 
Facebook ads build and launch
Launched a targeted Facebook ads campaign aimed at people looking for Mirimiri or immunisation information. 
Messages that fit the kaupapa
Kept copy and visuals friendly and relevant so it felt like help, not hype. (If you want exact lines included, share approved copy and we’ll add it.)
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The Impact
Immediate community response
Enquiries surged so quickly the team paused the ads after one day.
Better awareness of services
More locals saw what was available and how to take the next step. 
A repeatable approach
A simple playbook the team can re-run when they need a fast lift.
Client Feedback
Pat Cook
CEO - Te Manu Toroa
Visual tour
Quick visuals from this project.
Need Facebook ads that reach your whānau?
We’ll set clear goals, build the ads, and keep the messaging friendly and useful so your community can act.
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